Brand storyteller meets creative strategist. I craft distinctive brands by connecting, elevating, and refining ideas into powerful, scalable identities built on future-proof design.
Thoughts on Design
My approach blends creativity with strategic insight to build, scale, and sustain brands that are visually compelling and resonate deeply with their audiences. I thrive in collaborative environments, partnering with cross-functional teams to align design with business goals and deliver cohesive, impactful brand experiences. Passionate about storytelling and design, I’m dedicated to crafting timeless, intelligent brands that adapt, evolve, and grow.
TL;DR Story, Strategy, Scalability
Experience
BREAD
Advertising Creative Lead
2025 – Present
Build and architect advertising campaigns from concept through deployment, developing unified creative platforms that translate strategic objectives into cohesive, high-impact work. Lead and oversee the creative team across digital, social, video, print, broadcast, and experiential channels, ensuring seamless integration and consistent messaging across every campaign touchpoint. Partner closely with strategy and account leadership to establish clear goals, align messaging, and maintain a unified creative vision from brief to launch. Balance big-picture campaign strategy with disciplined execution, delivering performance-driven work that meets both creative and business objectives.
The Providence Groups
Creative Director
2023 – 2025
Lead the development, implementation, and long-term maintenance of dynamic brand identities across a diverse range of industries, including cutting-edge sectors such as psychedelic-assisted therapy, international direct-hire recruitment, and integrative wellness. Design and refine cohesive brand identities that reflect organizational values and market positioning, ensuring consistent messaging across every touchpoint. Direct a multidisciplinary creative team to execute innovative visual strategies across digital, print, and experiential platforms, aligning creative output with business goals and strengthening brand recognition. Combine creative writing and graphic design expertise to craft nuanced, engaging campaigns that amplify brand narratives and deepen audience connection, while partnering closely with stakeholders across departments to integrate branding seamlessly into broader organizational strategy. Adapt and scale visual identities to fit needs ranging from early-stage startups to established international organizations — blending strategic leadership with hands-on creativity to drive brand growth that endures.
Gary Musick Productions
Senior Graphic Designer
2021 – 2023
Collaborated with a diverse portfolio of local, national, and global clients — including Deloitte, Guild Mortgage, BJ's Restaurants, and EMIDS — to translate creative visions into impactful experiences across digital, physical, and experiential platforms. Conceptualized and designed compelling graphics tailored to each client's brand identity and messaging, while developing immersive experiences for corporate events, trade shows, and branded activations using cutting-edge 3D design techniques and materials. Produced versatile design assets spanning digital campaigns, presentations, large-scale physical installations, and print collateral, working closely with stakeholders to execute designs that exceeded expectations and reinforced brand presence. Managed multiple projects simultaneously, delivering high-quality work on deadline and within budget — blending creativity with strategic thinking to create memorable brand experiences for diverse audiences.
KHS America
Lead Graphic Designer
2019–2021
Spearheaded visual design initiatives for a major musical instruments distributor managing over 20 renowned brands, including Altus, Jupiter, Mapex, and Hohner, creating cohesive branding and marketing materials across diverse product lines spanning wind instruments, percussion, guitars, and accessories. Collaborated with sales and marketing teams to develop compelling visual content for digital and print media, including promotional materials for new product launches such as the Black Panther Design Lab Series drums and special edition instruments. Contributed to the visual representation of the company's commitment to musicians, educators, and retail partners, helping reinforce its position in a $64 million annual revenue market — utilizing expertise across design software to produce striking materials aligned with a dedication to high-quality instruments and service.
Trew Audio
Graphic Designer
2016–2019
Created visual assets and marketing materials for a leading provider of professional audio equipment and services specializing in location sound recording for film, video, and television production, showcasing Trew Audio's sales, rental, and service offerings for pro audio equipment. Developed cohesive branding elements to reinforce the company's reputation as a devoted expert in the art of location sound recording, collaborating with sales and marketing teams to produce visually appealing content for digital and print media across the film and television audio industry. Contributed to the visual representation of Trew Audio's growth to seven locations across the USA.
HERE ARE A FEW OF MY FAVORITE THINGS
Adobe Creative Suite
HubSpot
Figma
Wordpress
SketchUp
Slack, Teams, and Trello
Webflow
ClickUp
Framer
Adobe Creative Suite HubSpot Figma Wordpress SketchUp Slack, Teams, and Trello Webflow ClickUp Framer

