Brand storyteller meets creative strategist. I craft distinctive brands by connecting, elevating, and refining ideas into powerful, scalable identities built on future-proof design.
Thoughts on Design
My approach blends creativity with strategic insight to build, scale, and sustain brands that are visually compelling and resonate deeply with their audiences. I thrive in collaborative environments, partnering with cross-functional teams to align design with business goals and deliver cohesive, impactful brand experiences. Passionate about storytelling and design, I’m dedicated to crafting timeless, intelligent brands that adapt, evolve, and grow.
TL;DR Story, Strategy, Scalability
Experience
The Providence Groups
Creative Director
2023 – Current
Lead the development, implementation, and long-term maintenance of dynamic brand identities for a diverse range of industries, including cutting-edge sectors such as psychedelic-assisted therapy, international direct-hire recruitment, and integrative wellness. Drive visual and strategic initiatives that resonate across platforms and deliver measurable impact. Key contributions include:
Brand Development: Designed and refined cohesive brand identities that reflect organizational values and market positioning, ensuring consistent messaging across all touchpoints.
Strategic Leadership: Directed a multidisciplinary creative team to execute innovative visual strategies, aligning with business goals and enhancing brand recognition across digital, print, and experiential platforms.
Creative Campaigns: Combined expertise in creative writing and graphic design to craft nuanced, engaging marketing campaigns that amplify brand narratives and foster audience connection.
Cross-Functional Collaboration: Partnered with stakeholders across departments to ensure seamless integration of branding into broader organizational strategies, fostering unity and coherence.
Market Adaptation: Adapted and scaled visual identities to fit diverse business needs, from startup ventures to established international organizations, while maintaining creative excellence.
This role blends combines leadership with hands-on creativity, driving brand strategies that inspire engagement and support long-term business growth.
Gary Musick Productions
Senior Graphic Designer
2021 – 2023
Collaborated with a diverse portfolio of clients, including local, national, and global brands such as Deloitte, Guild Mortgage, BJ’s Restaurants, EMIDS, and others, to translate their creative visions into impactful experiences. Specialized in delivering innovative solutions across digital, physical, and experiential platforms. Key responsibilities and achievements included:
Creative Development: Conceptualized and designed compelling graphics and visuals tailored to client needs, ensuring alignment with brand identity and messaging.
Experiential Design: Developed immersive experiences for corporate events, trade shows, and branded activations, incorporating cutting-edge 3D design techniques and materials.
Cross-Media Expertise: Produced versatile design assets for a variety of platforms, from digital campaigns and presentations to large-scale physical installations and print collateral.
Client Collaboration: Worked closely with stakeholders to understand objectives and execute designs that exceeded expectations, driving engagement and reinforcing brand presence.
Project Leadership: Managed multiple projects simultaneously, ensuring high-quality deliverables met deadlines and budget requirements.
This role allowed me to blend creativity with strategic thinking, contributing to memorable brand experiences for diverse audiences.
KHS America
Lead Graphic Designer
2019–2021
Spearheaded visual design initiatives for a major musical instruments distributor managing over 20 renowned brands, including Altus, Jupiter, Mapex, and Hohner.
Created cohesive branding and marketing materials for diverse product lines spanning wind instruments, percussion, guitars, and accessories.
Collaborated with sales and marketing teams to develop compelling visual content for both digital and print media, supporting the company’s mission of enriching lives through music performance and education.
Designed promotional materials for new product launches, including the Black Panther Design Lab Series drums and special edition instruments.
Contributed to the visual representation of KHS America’s commitment to musicians, educators, and retail partners, helping to reinforce the company’s position in the $64 million annual revenue market.
Utilized expertise in various design software to create visually striking materials that aligned with the company’s dedication to high-quality musical instruments and services.
Trew Audio
Graphic Designer
2016–2019
Created visual assets for a leading provider of professional audio equipment and services specializing in location sound recording for film, video, and television production.
Designed marketing materials to showcase Trew Audio’s extensive product range, including sales, rental, and service offerings for pro audio equipment.
Developed cohesive branding elements to support Trew Audio’s reputation as a devoted expert in the art of location sound recording.
Collaborated with sales and marketing teams to produce visually appealing content for both digital and print media, reinforcing the company’s position in the film and television audio industry.
Contributed to the visual representation of Trew Audio’s expansion, supporting the company’s growth to seven locations across the USA.
HERE ARE A FEW OF MY FAVORITE THINGS